The answer is: You wouldn’t. But what about a voiceover professional who SOUNDS like the guy next door? Well, the best reason to do that is to connect to the people who matter most: Your audience!
In the modern era of advertising, there is a trend away from the booming bass deliveries of traditional announcers towards a gentler, more natural sound. Hard-sell approaches which feature over-the-top reads are becoming a niche in the advertising industry as more clients seek to pair a believable, real-world voice to their company or product.
As a 15 year veteran in the industry, Brian Capshaw is a voice actor that possesses these qualities. Couple that with an impressive repertoire of characters, impressions and regional dialects, and you have a voice talent that can effortlessly get your message delivered across a broad spectrum of styles utilizing the many types of media present today.
“Brian’s voice is as down-to-earth and conversational as your next door neighbor!”
–Sylvia Gill, Kim Dawson Talent Agency